dimanche 30 octobre 2011

FACEBOOK and MARKETING

More and more marketing dollars are beginning to shift toward social media marketing and this trend only continues to climb.
Here are 4 studies that show how Facebook is undoubtedly a leading online social business.

Average American Spent 7 hours on Facebook in January

Facebook has officially become a favorite pastime for many . The average time users spend on Facebook is 7 hours per month (a 10% increase).  To put that into perspective, Yahoo! is in second place, but with only 2 hours 28 minutes per month

44% of Social Sharing on the Web Is Driven by Facebook

Based on Gigya’s data, here’s the distribution of shared items on the web:
  • Facebook: 44%
  • Twitter: 29%
  • Yahoo: 18%
  • MySpace: 9%

Facebook Yanks Number 2 Spot From Yahoo

According to a Compete.com reportFacebook has surpassed Yahoo, now taking its place as the number two most popular website in the U.S.  (Facebook, 134 million unique visitors in January 2010)

Facebook Boosts Sales and Customer Loyalty

Facebook fan pages may work best as niche marketing programs targeted to customers who regularly use Facebook. Facebook fan pages offer an effective and low-cost way of social media marketing.

Comments:These studies show how much influence has the social media in people's everyday life.The impact is also affecting more and more businesses that are using nowadays these media, in order to target their customers and lower the cost of the marketing campaign. As almost all kind of customers have a Facebook account and spend more and more time on it, it becomes easier to reach them and increase their awerness about a certain brand, product/service, promotions...We also discussed today in the television chapter that all businesses are MONEY oriented. So the larger and the more profitable the audience is, the better it is for the business (specially if the cost of marketing campaign is "0" on Facebook).

Sources
 http://adage.com/article/special-report-digital-conference/marketers-shift-dollars-social-media/226838/
http://www.facebook.com/topic.php?uid=109688563556&topic=14920