As discussed during the first classes of the “Mass Communication”, each group gave its own ideas about how to make the young generations attracted by a newspaper.
Pocket size, use familiar language, more colorful…okay, that were some ideas that won’t make the young generations BUY the newspaper. So, as we know, advertising is the basic source of revenues for the newspapers. Also, advertising aim is to target large audience, so the larger it is, the better is the reach.
Let’s take L’ECONOMIST as an example of a Moroccan newspaper. That Newspaper targets very educated people. My idea is to sell that newspaper for free for students. For instance, L’ECONOMIST can make a partnership with Al Akhawayn University and make their newspaper available for the students. The strategy would be to construct shelves downstairs each building where students can take the monthly newspaper. It would be very interesting if the professor assign homework related to the article posted, to encourage the students read newspapers. If it works at al Akhawayn University, they could be sure that it would work for other Moroccan Universities. The advertisers would be delighted to see that L’ECONOMIST has made its audience larger, and will invest more to diffuse their ad in the
Newspaper. 