"The Joneses"

Jj

Posters are group of persons who are selling indirectly some kind of products.
A poster pretends to be someone he is not, by living a life that's not his life.These people are well paid to make people appreciate them and want to be like them. Their main objective is to make people buy some given product. People think these people to be normal like them, but they are not. They are indirect personal sellers. This method is mainly practiced in the united State and a movie has been made to talk about it and to make people aware of the existence of such kind of advertising which is said to be selling a life style and not  simple physical products. Their first aim is make people relate hapiness to the acquisition of some products.

The "Joneses" movie (2009) with DEMI MOORE and DAVID DUCHOVNY, talks and gives more details about that kind of advertising. (A MUST SEE)
"A seemingly perfect family moves into a suburban neighborhood, but when it comes to the truth as to why they're living there, they don't exactly come clean with their neighbors."


Source http://www.psprint.com/resources/small-business-marketing/posters/poster-marketing-essentials.asp